Runtastic
Runtastic is an international mobile fitness company that combines
traditional fitness with mobile applications, social networking and elements of
gamification as a logical reaction to the Quantified Self movement. Runtastic
develops apps, hardware products, and services, such as: online training logs,
detailed data analysis, comparisons to other users, and many more functions to
help users improve their overall fitness.
The initial idea was born during a project at the FH Hagenberg in
Austria (University of Applied Science) for tracking sailboat races. As the
target group was too small, the founders decided to focus on more popular
sports, such as: running, biking, or walking. Subsequently, Florian
Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger founded the
company, Runtastic, in October 2009 in Linz, Austria.
Apps:
Runtastic offers apps for indoor and outdoor sports and fitness
activities. As of August 2013, Runtastic had surpassed 35 million downloads.
With Runtastic mobile apps (iPhone, Android, Windows Phone and BlackBerry),
users can track their improvement and set goals. The Runtastic app, the core
product, tracks a variety of metrics, such as: distance, time, pace, calorie
consumption, and it is available in 18 languages.
Runtastic uses GPS to map your sport and fitness activities, incl.:
running, jogging or walking. The Runtastic app tracks your cardio workout
progress (time, distance, elevation, speed, calories & more) to help you
best reach your exercise goals! The Runtastic app is a great fit for users of
all health and fitness levels.
APP FEATURES :
-
Map your workouts in real-time with built-in GPS & monitor exercise
progress.
- Personal training diary & metrics.
- Graphs: Elevation, pace, speed & heart
rate info from your jog, run or walk.
- Dashboard configuration: Display preferred training statistics.
- Mapping: Detailed live mapping & historic mapping (Google
Maps)
-
Voice Coach: Audio feedback for each mile or km completed.
- Live Tracking: Show supporters where you are in your training.
- Cheering: Receive messages & cheers from friends.
- Auto pause: Session paused automatically when you stop running.
- Routes: Create or find exercise routes on Runtastic.com &
sync to phone.
- Colored traces: Different colors indicate training changes, such
as: pace, elevation, slope.
- Training goals & analysis: Heart rate zone, calorie goal or
pace goal to optimize training.
- Interval training & coaching and dynamic split tables.
- Power Song: Integrated music player & Power Song to give
workout a boost.
- Geotagging: Take photos during workout & see pics online with
map trace.
- Weather, temp. & sunrise/sunset data to assist with
scheduling of training.
- Use for running, jogging, biking, skating, cross-country skiing
& hand bike training.
- Integrate Runtastic activities to MyFitnessPal account.
- Manual entry of workouts: Add treadmill, spinning & weight
lifting workouts.
-
Monthly & overall metrics for distance, number of workouts, duration &
calories burned.
PROS :
Feature-rich. Supports a long list of activities—not just running.
Includes modes for workout, competition, and training. Integrates music player.
Voice feedback available in several languages. Metric settings available.
Auto-pause feature included.
CONS :
Some expensive add-on services available as in-app purchases.
Hardware:
In the first quarter of 2012, Runtastic launched hardware products
in order to broaden their reach in the health and fitness industry, rather than
simply remaining a software development company.
This was a strategic move planned and carried out in accordance
with Runtastic's vision and strategic planning. Providing users with hardware
has contributed to Runtastic's growth and has offered the mobile-first company
new streams of revenue. European users can purchase Runtastic hardware products
in Runtastic's online shop and via select retailers. In the spring of 2013,
Runtastic's hardware products became available for purchase in the United
States via Amazon.com.
How to use Runtastic:
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